Valentine's Day Gift Giving (Photo courtesy of Ambro via freedigitialphotos.net) Uncategorized 

Psychology of Valentine’s Day Gifts

We don’t have to buy our loved ones cars on Valentine’s Day to show them how we feel, although car dealerships would love for us to believe otherwise! Since the 19th century, when it was considered bad luck for senders to sign their name on the valentine cards, the occasion is now marked with mass-produced greeting cards and seasonal advertising campaigns for increasingly expensive gifts. However, recent consumer research on gift giving from the University of Cincinnati suggests that if you want to buy someone a Valentine’s Day gift this…

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